Online marketing 101 – if it takes someone more than three clicks to get somewhere, you’re going to lose a sale. After owning a SaaS-based company for more than 15 years, I wholeheartedly concur. But the stakes are much higher when those extra clicks compromise the safety of patients and their caregivers.

I recently wrote an article on my blog called, “Custom Software is a Bad Idea.” This came out of conversations where we were discussing the differences between custom software and configured software. Custom Software describes a situation where a company would have custom software engineering done for their specific needs. Configured software describes software that is setup for a company’s operations via a user interface, not via code, and often by the customer themselves. Rpharmy's software is considered configured because our customers can update information in the app such as drugs stocked by the hospital pharmacy, related information such as black box warnings, and information needed for handling hazardous drugs, etc., but there is no customer software written for a specific hospital customer.